Responding to a decline in interest in the priesthood, the Roman Catholic Archdiocese of New York has launched a campaign to find recruits in the most unlikely of places — the movie house.
In a slick, 60-second movie trailer, the church proclaims "The World Needs Heroes," accompanied by dramatic music and an array of images: the Statue of Liberty against an American flag, a funeral procession of firefighters and the battlefield.
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Theaterical Trailer
The NYPRIEST Theatrical Trailer will be shown in select New York theatres to promote the NYPRIEST Campaign. The aim of the campaign is to build up a "Culture of Vocations" in the Archdiocese of New York, to increase awareness of the diocesan priesthood and to draw young men whom God is calling to respond generously to service in the Church as Priests after the Heart of Jesus Christ.
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